Branding for Youth Work and Youth Organisations

The youth organisation Oamenii Deltei from Tulcea, Romania held in November a European training course. ”Branding for Youth Work and Youth Organisations” was a project that hosted 23 youth workers coming from Bulgaria, Cyprus, Lithuania, Macedonia, Poland, Romania and Turkey.

 

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”We need to show the public how important is youth work in the process of young people development. In the same time we need to attract attention on volunteering and its importance in the process of education, no matter at what age. The importance of nonformal education and youth work are not so known as they should be, especially on this side of Europe. Youth NGOs must learn how to promote themselves and to attract more young people to the activities they do” – declared Milena, a participant of the project, representing Youth Council Next Generation.

 

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The training program was held in 6 intense days. It included activities that aimed to offer practical info about promoting an NGO, attracting more volunteers and implementing nonformal education programmes for youngsters.

All the sessions were built upon nonformal education principles. They included creative learning methods such as working in group, brainstorming and practical challenges. In the same time, the project had a component of intercultural learning, as people from 7 different European countries attended.

The activities were held by two professional trainers in the field of marketing, advertising and NGO management.

The main goal of the project was increasing on a long term the visibility and importance of youth NGOs, volunteering and nonformal education.

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The project was implemented by the „Oamenii Deltei” volunteers along with: Alternativi Internațional from Bulgaria, PlanBe, Plan it Be it from Cyprus, Youth Council Next Generation from Macedonia, Rokiskio jaunimo centras from Lithuania, Stowarzyszenie Opus Humanum from Poland and O2 Turizm ve Genclik Dernegi from Turkey.

The project was financed by the European Commission in the frame of the Erasmus + Programme, Key Action 1.

 

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